MS ADS Network

Facilities · Verification · Payouts

Every counted impression is verified. One money truth.

4-day free publisher audit → soft-launch caps → OpenRTB auction → verify queue → shared auction_id ledger → publisher share (default 70%).

Unified ledgerLIVE_COUNTS

Gross

$0.02

Publisher

$0.02

Platform

$0.01

SSP imps 22 · DSP imps 20 · Δ 2

Full procedure

  1. 01

    4-day free audit

    Similarweb/Semrush, PageSpeed, Safe Browsing, WHOIS, Wayback, ads.txt, broken-link + policy checklist. Score ≥65 → approve pilot; traffic N/A never auto-rejects.

  2. 02

    Soft-launch caps

    7–14 day QPS/format caps on approved pilots. Live MS ADS stats decide full approve.

  3. 03

    Verified impressions

    Pixel → verification queue → bot/IVT checks. Empty slot / failed verify = $0. SSP and DSP share auction_id.

  4. 04

    One money truth

    revenue = gross win; publisher_revenue = gross × share (0.70); platform = gross − pub. available_balance = Σ verified pub − paid/withdrawn.

Live unified report

Fed by live DB aggregates — zeros are honest when empty. JSON: https://msadsnetwork.com/api/reconcile

LabelLIVE_COUNTS
Sourceverified_impression_ledger
SSP verified impressions22
DSP verified impressions20
Matched both sides20
Delta (SSP−DSP)2
Gross revenue$0.0220
Publisher revenue$0.0154
Platform revenue$0.0066
Network available balance$0.02
As of2026-10-05 06:37:47 PKT

Real endpoints