Facilities · Verification · Payouts
4-day free publisher audit → soft-launch caps → OpenRTB auction → verify queue → shared auction_id ledger → publisher share (default 70%).
Gross
$0.02
Publisher
$0.02
Platform
$0.01
SSP imps 22 · DSP imps 20 · Δ 2
Similarweb/Semrush, PageSpeed, Safe Browsing, WHOIS, Wayback, ads.txt, broken-link + policy checklist. Score ≥65 → approve pilot; traffic N/A never auto-rejects.
7–14 day QPS/format caps on approved pilots. Live MS ADS stats decide full approve.
Pixel → verification queue → bot/IVT checks. Empty slot / failed verify = $0. SSP and DSP share auction_id.
revenue = gross win; publisher_revenue = gross × share (0.70); platform = gross − pub. available_balance = Σ verified pub − paid/withdrawn.
Fed by live DB aggregates — zeros are honest when empty. JSON: https://msadsnetwork.com/api/reconcile
| Label | LIVE_COUNTS |
|---|---|
| Source | verified_impression_ledger |
| SSP verified impressions | 22 |
| DSP verified impressions | 20 |
| Matched both sides | 20 |
| Delta (SSP−DSP) | 2 |
| Gross revenue | $0.0220 |
| Publisher revenue | $0.0154 |
| Platform revenue | $0.0066 |
| Network available balance | $0.02 |
| As of | 2026-10-05 06:37:47 PKT |