Interstitial ads shown at natural breaks
A full-screen ad between page views, with a clear close button, for moments when the user is already moving to the next page.
How interstitial ads work
An interstitial covers the screen between two pages, for example when a user taps to the next article. The user can close it at any time with a visible button.
Used carefully, interstitials earn well because they get the user's full attention. Used on page entry, they can annoy users and conflict with search engine guidelines on intrusive ads, so placement matters.
| Shown | Between page views (not on first page entry) |
| Close | Always visible close button |
| Frequency | Capped per user |
| Works on | Mobile and desktop web |
Static illustration. No live ads are loaded on this page.
Where it works best
Multi-page galleries and quizzes
A break between steps is a natural point for a full-screen ad.
Long reading sessions
After several page views, one interstitial monetizes engaged readers.
Game and tool portals
Between rounds or tasks rather than in the middle of them.
Placement tips
- Never show an interstitial when a visitor first arrives from search.
- Cap at one per several page views per user.
- Make sure the close button is easy to tap on small screens.
Other formats
FAQ
Will interstitials hurt my Google ranking?
Google warns against intrusive interstitials that block content right after a user arrives from search. Showing them between later page views, with an easy close, avoids that pattern.
Can users skip it?
Yes. A close button is always visible.
How often should I show interstitials?
Start with one per several page views per user and watch engagement before increasing.
Do interstitials work on desktop?
Yes, but they are most common on mobile, where they fit natural page transitions.
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