Ad revenue estimator

A rough, transparent estimate of monthly earnings. Every assumption is visible and editable. Real earnings depend on your traffic, geo, formats and demand, and can be lower or higher.

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This is an estimate, not a quote or a promise. The CPM and fill values below are example inputs you control, not MS Ads Network averages. Your actual earnings are shown only in your publisher dashboard after verified traffic.

Monthly page views Ad units per page Fill rate (%) — share of ad requests that get an ad Gross CPM in USD — example input, varies widely by country and format Publisher revenue share (%) Expected invalid traffic removed (%)

Estimated monthly earnings (your share)

$0.00

Ad requests0

Filled impressions0

Valid impressions after IVT0

Gross revenue$0.00

Your RPM (per 1,000 page views)$0.00

How it is calculated

Ad requests = page views × ad units per page.
Impressions = requests × fill rate.
Valid impressions = impressions × (1 − invalid traffic %).
Gross = valid impressions ÷ 1,000 × CPM.
Your earnings = gross × revenue share.

The 70% share and $100 minimum payout (monthly, Net-30) reflect the current terms on How you get paid. Check that page for the latest values.

What moves real earnings

Visitor country

Advertisers pay different prices in different markets, so the same page views can earn very different amounts.

Format and placement

Viewable, well-placed units attract higher bids than units at the bottom of the page.

Traffic quality

Only valid human traffic is paid. Bought or bot traffic is removed before earnings are credited.