1
Real-time bidding
OpenRTB auctions so multiple demand sources compete for each impression.
Platform features
Everything a publisher needs from a modern SSP
OpenRTB auctions, fraud-checked traffic, flexible formats, clear reports and a competitive revenue share.
Overview
The tools inside every publisher account
Every approved publisher gets the same toolset: real-time auctions, floor control, traffic protection, multi-format ad units, reports and monthly payouts. Nothing here is a paid add-on.
2
Fraud protection
Layered checks on traffic before earnings are confirmed.
3
High-intent demand
Paths designed to improve fill and competitive CPMs.
4
Multi-format ads
Banner, native, video, and interstitial with IAB-friendly sizes.
5
Live analytics
Track CPM, CTR, fill rate, and revenue in one dashboard.
6
Competitive revenue share
Transparent publisher split with payouts on verified traffic.
In detail
What each feature does for your site
A good SSP is more than an ad tag. Below is what happens behind each feature, so you know exactly what you get when you add your site to MS Ads Network.
Real-time bidding
Every ad request becomes an OpenRTB 2.6 bid request. Connected DSPs bid, and the highest valid bid above your floor wins.
Floor prices
Use auto floor mode or set floors per unit. A floor change log records every change, and the dashboard warns you if a floor is set unusually high.
Traffic protection
Datacenter networks, bot user agents and unusual patterns are checked before impressions count toward earnings.
Ad formats
Banner, native, video (VAST), interstitial, in-page push, popunder and AI Intent ads, with responsive tags.
Reports
Impressions, clicks, CTR, eCPM and earnings per site and per ad unit, plus country breakdowns and traffic quality.
Payments
Monthly invoices, KYC, PayPal or bank transfer payouts, and invoice downloads any time from your dashboard.
FAQ
Frequently asked questions
Do I need technical skills?
No. You copy one tag per ad unit into your pages. WordPress and plain HTML sites both work.
Can I use MS Ads Network with other ad networks?
Yes, as long as the ads do not overlap or break our policies. Many publishers run us alongside other demand.
Do you support mobile apps?
Yes. Apps integrate through the MS Ads App SDK, which handles ad requests and events.
Where do I see my numbers?
Everything is in the publisher dashboard: earnings, performance by site and unit, traffic quality and invoices.