Frequently asked questions
Quick answers for publishers evaluating MS Ads Network. Can’t find yours? Our team replies within one business day.
Getting started
What is MS Ads Network?
A supply-side platform (SSP) based in Karachi, Pakistan. We auction your ad inventory to demand partners over OpenRTB and pay you from verified impressions.
How do I get started?
Register as a publisher, add a website, publish the ads.txt line, create ad units and paste the tags. Your dashboard shows the checklist.
Is there a minimum traffic requirement?
There is no hard minimum to apply. We review content quality, traffic sources and policy compliance during the site audit.
How long does approval take?
Most sites are reviewed within 1–4 days after ads.txt is live.
Earnings & payments
What is the revenue share?
Publishers receive a competitive share of approved revenue, itemised on every monthly invoice. The live numbers are on the How you get paid page.
How do payouts work?
Earnings accrue from verified traffic. Each month you receive an invoice with line items per site, and once your balance passes the minimum threshold it is paid to your payout method.
Where can I see invoices?
In the publisher dashboard under Invoices. Each invoice can be printed or downloaded as PDF.
Why is some traffic “held”?
Impressions are verified for invalid traffic before they count. Held traffic is re-checked and either added to your balance or rejected.
Technical
Do I need ads.txt?
Yes. Publishing our ads.txt line on your domain authorises MS Ads Network to sell your inventory, and buyers check it before bidding.
Which ad formats are supported?
Display banners (728×90, 300×250, 160×600, 300×600, 320×50), native, video (VAST), interstitial, popunder and in-page push.
Do you support OpenRTB?
Yes — OpenRTB 2.6 for demand partners, with the SupplyChain object and a public sellers.json.
Is there an advertiser side?
Yes. Advertisers buy MS Ads inventory self-serve at dsp.msadsnetwork.com.