Standards-based programmatic demand

MS Ads Network speaks OpenRTB 2.5/2.6 to connected DSPs, runs second-price auctions with per-unit floors, and keeps the supply path transparent with ads.txt and sellers.json.

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app.msadsnetwork.com/publisher/dashboard

Header bidding & OpenRTBLast 30 days

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Capabilities

What you get

OpenRTB 2.5 / 2.6

Banner, native, push and pop requests to connected DSPs.

ads.txt & sellers.json

An ads.txt line for every approved site.

Server-side feeds

XML/JSON demand feeds as backfill when no DSP wins.

Prebid.js adapter Coming soon

Client-side header bidding adapter.

How it works

Under the hood

FAQ

Header bidding & OpenRTB questions

Can I connect my own DSP?+

Yes — DSP partners connect through an OpenRTB endpoint; contact us for the spec.

Do you support Prebid?+

A Prebid.js adapter is planned and marked as coming soon.