Native ads that look like they belong on your site
In-feed and recommendation units that take on your fonts and colours, clearly labelled as sponsored and sold through OpenRTB native demand.
How native ads work
A native ad is assembled from parts (headline, image, short text, brand name) and rendered in your site's own style, so it reads like a card in your feed rather than a box bolted on top.
Native units are always labelled "Sponsored" or "Ad". That keeps users informed and keeps you within advertising disclosure rules while still delivering a calmer experience than flashing display ads.
| Layouts | In-feed card, recommendation grid, in-article |
| Assets | Title, image, description, brand, CTA |
| Sold via | OpenRTB Native 1.2 |
| Label | Always marked as sponsored |
Static illustration. No live ads are loaded on this page.
Where it works best
Content and news sites
A "Recommended for you" grid under each article monetizes readers who reached the end.
Listing and directory sites
A native card inside search results matches the surrounding items.
Mobile-heavy blogs
A single in-article card performs better on small screens than several banners.
Placement tips
- Match the card style to your real content cards, but keep the sponsored label visible.
- Place grids at the end of articles, where readers look for what to do next.
- Do not disguise ads as editorial content; transparency protects your reputation.
Other formats
FAQ
Are native ads allowed by search engines?
Yes, as long as they are labelled as ads and links to advertisers are handled correctly. The MS Ads Network tag handles link attributes for you.
Can I control the design?
Yes. You choose the layout, and the unit inherits your fonts and colours so it fits the page.
Do native ads work on mobile?
Yes. In-feed and in-article native units adapt to the screen width.
How is native different from banner?
A banner is a fixed creative made by the advertiser. A native ad is built from assets and drawn in your site style.
Add this format to your site
Create a free publisher account, add your site and generate the tag from your dashboard.
Start earning